Chapter 1: Overview of Social Media Marketing

• Understanding the Social Media
• Why Your Business require Social Media?
• How to use Social marketing to create your business brand?
• Defining and Implementing the Social Media Plan
• Different Social Media Options
• SEO Guidelines for Social Media Optimization

Chapter 2: Social Networking and Bookmarking

• Analyzing different Social Networks
• Content Suited best for Social Networks
• Importance of Social Bookmarking
• Social Bookmarking Submissions
• How to get your submissions and content shared by others?
• Rules while “following” others in Social Networks

Chapter 3: Creating Blogs for Social Media Branding

• Understanding Blogs
• Setting up of Blogs on different Platforms
• Blogspot, WordPress, Typepad, Tumblr
• Promotion of Blogs through Blog Commenting
• Inserting Images, Videos and Content in Your Blog
• Choosing best themes for your blog
• Monitoring and Analyzing Your Blog Traffic through Google Analytics
• Link Wheel Creation
• Creating Tier 1, Tier 2 and Tier 3 with Several Blogs
• Tagging in blogging
• Creating Cloud Tags
• How tagging helps in blogging

Chapter 4: Utilizing Groups & Question Answers Communities

• Forum Commenting & Profile Making
• Google & Yahoo Groups
• Yahoo Answers
• Other Question & Answer Communities

Chapter 5: Really Simple Syndication (RSS)

• What is RSS?
• Advantages of Using RSS
• Creating XML Files for RSS Feeds
• Different tools for RSS Readers

Chapter 6:  Facebook Marketing

• Overview of Facebook Marketing
• Building a Business brand over Facebook
• Facebook Advertising
• Facebook Apps
• Understanding and creating Facebook Groups and Communities
• Getting Facebook followers and Fans
• Interacting with Customer using Facebook
• Building Links Using Facebook

Chapter 7: Twitter Marketing

• Overview of Twitter Marketing
• Creating a brand name over Twitter
• Twitter Marketing Strategy
• Twitter Tools to Manage Twitter
• Achieve Your Business Goals with Twitter

Chapter 8: Linkedin Marketing

• Overview of Linkedin Marketing
• Establishing Connection with Linkedin
• How to Grow Your Contacts over Linkedin
• Creating groups in Linkedin
• Creating Events in Linkedin

Chapter 9:  YouTube Marketing

• Importance of YouTube Marketing
• How YouTube Works?
• Using YouTube as a Social Media Marketing Tool
• Utilizing the Video Embedding Features
• How to Make Your Videos Viral?
• Analyzing Your YouTube Insights

Chapter 10: Social Media Tools

• URL shortening Tools
• RSS Feed connecting tools
• Buffer and Hootsuite Social Media tools
• Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.
• Tools to Increase followers and Fans
• Addmefast , like4like , likeasap etc