Professional SEO Expert – Course Details

Course Outline

Module 1

• How does Search Engine works – crawler based search engines, vertical search engines, Meta engines and directories
• Understanding Google Ranking Algorithm
• Understanding Keywords
• Google Keyword Planner Tool – advance keyword analysis guidelines, keywords segregation
• Selecting Keywords for your website – Primary, secondary and geo-specific keywords, understanding long tail and generic keywords
• Understanding Keyword Stuffing Vs. Keyword Placement

Module 2  – On-page / Onsite SEO

• Page title & Meta data optimization
• Social media Meta tag optimization
• Content optimization – keyword density, weight, prominence and proximity
• Link structure optimization
• Robots.txt setup/optimization
• XML sitemap setup/optimization
• SEO friendly redirect setup using .htaccess
• Google Webmaster Tools
• Google Analytics setup and management – analytics code integration, goal setup and traffic stats analysis
• Introduction to Basic HTML and Dreamweaver Software
• Introduction to FTP – uploading and downloading files using FTP software

Module 3  – Off-page / Offsite SEO

• Introduction to DA, PA
• Directory submission guidelines & best practices
• Article submission guidelines & best practices
• Press Release distribution guidelines & best practices
• B2B/Classified submissions & best practices
• Guest Blogging
• Contextual link building
• Blog commenting / forum posting
• Do’s and Don’ts of Link Building

Module 4  – Local SEO

• Google Places / G+ Account setup, verification & customization
• Company profile setup in local business directories
• Citations and brand reputation management through social media

Module 5  – Advance SEO

• Website analysis / Audit – comprehensive analysis techniques for SEO, introduction to analysis tools and software, detecting Black Hat SEO
• Google updates – Panda, Penguine & Hummingbird.
• SEO Proposal – making SEO strategy for any website for the best possible results
• Latest Google Algorithm Updates – EMD, Humming Bird, Panda and Penguin updates

Live Project

Class 1 : – Hands-on experience on using Google Keyword Planner Tool

Class 2 : Hands-on experience on Webpage modification, FTP usage, Dreamweaver software

Class 3: Setting up Google Webmaster Account and navigating through Google Webmaster Tool, navigating through Google Analytics and understanding traffic behavior

Class 4 : Link Building for Live sites

Class 5 : Link Building for Live sites

Assessment of Your SEO Skills & Certification