After the successful completion of the course, students will be able to know:
- How to Manage Your Own Campaign In PPC?
- How to Manage Your Own Adgroup and Ads In PPC?
- How to Use PPC as Business Development Tool?
- How to Make Effective Ads?
- How to Improve Quality Score?
- Understanding Search and Display Network.
- How to Get The Maximum returns of Investment?
Detailed Syllabus of PPC Management Course:
PPC Training Module - Meaning of Pay Per Click Marketing (PPC)
- Why there is need to do PPC
- How PPC grow your business
- Google Ad sense and Ad words
- Adbrite, Chitika, Amazon and other PPC programs
- Yahoo, MSN and Google PPC comparison
- Google Ad Words structure
- Set-up a PPC Campaign
- Google Ad word Account Structure
Create PPC Campaign - Setting up a PPC Campaign
- Google Ad word Account Structure
- Setting up an Ad group within campaign
- Using My Client Centre (MCC)
- CTR, CPA, CPM
- What is Impression?
- How to make an effective ad?
- What is “Cost/Conversion”?
- How to increase CTR & Conversion
- What is Tracking Code?
Keyword Research for PPC - What is Keyword Research and analysis?
- Researching PPC Keywords
- Importance of target keywords and audiences
- Selecting Keywords according to Geographical location
- Analysing keywords of your competitors
- Finding Keywords popularity & Global and local search Volume
- Categorizing your ad campaigns to Ad groups
- PPC Keywords tools and resources
Create Ads for PPC Campaigns - Create Impressive and Effective Ads and Ad groups
- Unique Title and character limits
- Measurement of Title, Description URL
- Ad that produce better ROI
- Various examples of Successfully Effective ads
- Creation of Landing pages and Destination URL’s
| Bids Management in PPC - What is bidding management?
- What is Quality Score in PPC?
- How Quality Score Effect your bids and rankings?
- How to Increase Position on Search?
- Bid for Ad position
- Define Bid for Each Keywords and Bid Management
- User Define bids and Google Automatic Bids
- Importance of bidding techniques
- competitor’s Analysis for bidding
Landing Page for PPC - What is Landing Page?
- Ads Versus Landing Page
- Important of Landing Page
- Optimize Your landing pages
- How to Increase conversion rates
- What is “Click-through-Rates” (CTRs)
- Use ‘Calls to Action’
- Cost/Conversion
PPC Reporting - Campaign Performance Reports
- Keywords Performance Reports
- Ad group Performance Reports
- Ads Performance Reports
PPC Campaigns Tools - Google Ad word Tool
- Keywords Spy
- Google Ad word Editor
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