Chapter 1: Overview of Social Media Marketing

• Understanding the Social Media
• Why Your Business require Social Media?
• How to use Social marketing to create your business brand?
• Defining and Implementing the Social Media Plan
• Different Social Media Options
• SEO Guidelines for Social Media Optimization

Chapter 2: Social Networking and Bookmarking

• Analyzing different Social Networks
• Content Suited best for Social Networks
• Importance of Social Bookmarking
• Social Bookmarking Submissions
• How to get your submissions and content shared by others?
• Rules while “following” others in Social Networks

Chapter 3: Creating Blogs for Social Media Branding

• Understanding Blogs
• Setting up of Blogs on different Platforms
• Blogspot, WordPress, Typepad, Tumblr
• Promotion of Blogs through Blog Commenting
• Inserting Images, Videos and Content in Your Blog
• Choosing best themes for your blog
• Monitoring and Analyzing Your Blog Traffic through Google Analytics
• Link Wheel Creation
• Creating Tier 1, Tier 2 and Tier 3 with Several Blogs
• Tagging in blogging
• Creating Cloud Tags
• How tagging helps in blogging

Chapter 4: Utilizing Groups & Question Answers Communities

• Forum Commenting & Profile Making
• Google & Yahoo Groups
• Yahoo Answers
• Other Question & Answer Communities

Chapter 5: Really Simple Syndication (RSS)

• What is RSS?
• Advantages of Using RSS
• Creating XML Files for RSS Feeds
• Different tools for RSS Readers

Chapter 6:  Facebook Marketing

• Overview of Facebook Marketing
• Building a Business brand over Facebook
• Facebook Advertising
• Facebook Apps
• Understanding and creating Facebook Groups and Communities
• Getting Facebook followers and Fans
• Interacting with Customer using Facebook
• Building Links Using Facebook

Chapter 7: Twitter Marketing

• Overview of Twitter Marketing
• Creating a brand name over Twitter
• Twitter Marketing Strategy
• Twitter Tools to Manage Twitter
• Achieve Your Business Goals with Twitter

Chapter 8: Linkedin Marketing

• Overview of Linkedin Marketing
• Establishing Connection with Linkedin
• How to Grow Your Contacts over Linkedin
• Creating groups in Linkedin
• Creating Events in Linkedin

Chapter 9:  YouTube Marketing

• Importance of YouTube Marketing
• How YouTube Works?
• Using YouTube as a Social Media Marketing Tool
• Utilizing the Video Embedding Features
• How to Make Your Videos Viral?
• Analyzing Your YouTube Insights

Chapter 10: Social Media Tools

• URL shortening Tools
• RSS Feed connecting tools
• Buffer and Hootsuite Social Media tools
• Image Sharing tools i.e. Google Picassa, Flickr, Photobucket etc.
• Tools to Increase followers and Fans
• Addmefast , like4like , likeasap etc

PPC Training Module

• Meaning of Pay Per Click Marketing (PPC)
• Why there is need to do PPC
• How PPC grow your business
• Google Ad sense and Ad words
• Adbrite, Chitika, Amazon and other PPC programs
• Yahoo, MSN and Google PPC comparison
• Google Ad Words structure
• Set-up a PPC Campaign
• Google Ad word Account Structure

Create PPC Campaign

• Setting up a PPC Campaign
• Google Ad word Account Structure
• Setting up an Ad group within campaign
• Using My Client Centre (MCC)
• CTR, CPA, CPM
• What is Impression?
• How to make an effective ad?
• What is “Cost/Conversion”?
• How to increase CTR & Conversion
• What is Tracking Code?

Keyword Research for PPC

• What is Keyword Research and analysis?
• Researching PPC Keywords
• Importance of target keywords and audiences
• Selecting Keywords according to Geographical location
• Analysing  keywords of your competitors
• Finding Keywords popularity & Global and local search Volume
• Categorizing your ad campaigns to Ad groups
• PPC Keywords tools and resources

Create Ads for PPC Campaigns

• Create Impressive and Effective Ads and Ad groups
• Unique Title and character limits
• Measurement of Title, Description URL
• Ad that produce better ROI
•  Various examples of Successfully Effective ads
• Creation of Landing pages and Destination URL’s

Bids Management in PPC

• What is bidding management?
• What is Quality Score in PPC?
• How Quality Score Effect your bids and rankings?
• How to Increase Position on Search?
• Bid for Ad position
• Define Bid for Each Keywords and Bid Management
• User Define bids and Google Automatic Bids
• Importance of bidding techniques
• competitor’s Analysis for bidding

Landing Page for PPC

• What is Landing Page?
• Ads Versus Landing Page
• Important of Landing Page
• Optimize Your landing pages
• How to Increase conversion rates
• What is “Click-through-Rates” (CTRs)
• Use ‘Calls to Action’
• Cost/Conversion

PPC Reporting

• Campaign Performance Reports
• Keywords Performance Reports
• Ad group Performance Reports
• Ads Performance Reports

PPC Campaigns Tools

• Google Ad word Tool
• Keywords Spy
• Google Ad word Editor